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Times: 'Big Soda' in Losing Battle

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In recent political history, advocates targeted things like "big oil" or "big tobacco." But a more recent target is the industry that pumps out billions of gallons of sugar-sweetened drinks, and according to this morning's New York Times, "big soda" is losing big time.

The Times chronicles how a number of lobbyists and politicians have tried to legislate soda intake through increased taxes or outright bans, but many of those efforts have failed. Instead, the Times reports, something larger has occurred: "In the course of the fight, (anti-soda advocates) have reminded people that soda is not a very healthy product...and have fundamentally changed the way Americans think about soda."
In fact, over the last 20 years, sales of full-calorie soda in the U.S. have plummeted by more than 25 percent, according tot he Times.

"We're losing, I would say, 1.5- to 2 percent of our business every year," one of the nation's largest soda distributors told the Times.

In Boise, Councilman TJ Thomson has been at the forefront of something he calls "Healthy Initiatives 2.0" which particularly looks to improve access for low-income families to fresh, local fruits and vegetables at mobile farmer markets, and integration of healthier diet decisions on city-owned property and at city-initiated projects.


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