Screen » Screen News

This Movie Thinks It's The Greatest Movie Ever Sold

New DVD release


We complain about pop-up ads and flashing billboards. We groan when our cell phones get telemarketing texts or junk e-mail, but these aren't the only advertisements that are in our faces every day.

Documentary filmmaker Morgan Spurlock uncovered the process of product placement in our everyday lives and how advertisement agencies are able to make it look effortless. By recruiting big brands to sponsor the spoof movie turned documentary, Spurlock found out how they keep consumers interested in their products. This behind-the-scenes look asks the viewer just how well that method of advertising works.

[ Video is no longer available. ]

Related Film

Pom Wonderful Presents: The Greatest Movie Ever Sold

Official Site:

Director: Morgan Spurlock

Producer: Keith Calder, Jeremy Chilnick, Morgan Spurlock and Abbie Hurewitz