Once upon a time, in a land not so far away, the people gathered each summer to celebrate the great river which flowed through their town. They tried to put a parade on the river itself—but the floats kept getting stuck on sandbars, so that stopped. They moved the parade to the streets, and despite a couple of years of near biblical downpours during said parade, it seemed to work. With hot air balloon rallies, concerts, food and fireworks, the people were happy. Slowly though, the expense of putting on such a show doomed the Boise River Festival to become nothing but a memory. But now, a small group is trying to revive the idea of the summer festival, unveiling the Boise Rec Fest, celebrating everything we Treasure Valley dwellers love to do outdoors. Brett Adler, fledgling festival founder, has just unveiled the event’s first Web site (boiserecfest.com) and a swanky new logo designed by Chryssa Rich. Adler is going full-force, setting up links for the event on Facebook and Twitter, and actively seeking fellow festival fanatics who want to throw their support behind the effort, be it in the form of sponsorships, donations, partnerships, volunteering or organization. Adler has his sights set on 2010 for the inaugural Rec Fest, and is busy recruiting supporters. Check out the Web site for more information, and to find out how to get involved. Or e-mail Adler at email@example.com.