When Cupcake Paradise announced in February 2014 that it would be parking its food truck in favor of a storefront at 813 W. Bannock St., it became the fourth business on the block to cater to owners of sweet teeth. Joining The Chocolat Bar, City Peanut Shop and Guru Donuts, the delectable district started branding itself as Sweet Street.
"We're not in direct competition with everybody else," Cupcake Paradise co-owner Bob McFadden told Boise Weekly. "So if you don't necessarily want a cupcake, you can run over to the Peanut Shop and grab something, or a donut or whatever. It's all right there."