Coletta's address zeroed in on what she said should be any vibrant downtown's "target demographic"—college-educated 25- to 34-year-olds.
"They choose the city where they want to live first, then they look for a job," said Coletta. "And the places they choose to live, time and again, are downtown or within a 3-mile radius of downtown. Now, some people say, 'Boise is the exception.' Well, if you continue to believe that, you're going to find yourselves behind the times."
- Carol Coletta
"People will pay a premium for a home with a higher walk score," said Coletta. "What those walk scores represent are the number of daily destinations within an easy walking distance from their home."
"Don't make this an unpleasant environment by introducing bigger stores," she said. "You'll end up with too many blank walls that have nothing to do with the downtown experience."
Coletta said Boise was "Becoming part of the national conversation."
And Sander reminded the gathering that there's plenty to talk about: 32 new businesses opened in Downtown Boise in 2014. More impressively, she pointed to a Google Map of the downtown area with a cluster of dots.
"They represent 71 projects that are either underway or just completed in Downtown Boise."