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Starbucks Expands 'Fiscal Cliff' Cup Campaign to Stores Nationwide

Starbucks began urging workers last week in their DC shops to write 'come together' on customers' cups


Starbucks is expanding its cup campaign aimed at encouraging lawmakers to strike a deal and avoid the so-called "fiscal cliff," Reuters reported.

Last week, Starbucks began urging employees in their Washington, DC stores to write "come together" on customers' cups.

President Barack Obama and Congressional Republicans are in a deadlock and attempting a last-ditch attempt to reach a budget agreement before January 1, when automatic tax hikes and government spending cuts go in effect.

"Stores from across the country have been asking if they could join in and we have been saying absolutely yes," Starbucks spokesman Jim Olson said in an email, Reuters reported.

On Wednesday, the company publicized a letter CEO Howard Schultz sent to about 120 coffee shops in the Washington, DC area urging workers to write 'Come Together' on the cups for the rest of the week. Now, they will be continuing the effort into next week until a deal is done, or the deadline passes.

"Rather than be bystanders, we have an opportunity — and I believe a responsibility — to use our company’s scale for good by sending a respectful and optimistic message to our elected officials to come together and reach common ground on this important issue, " Schultz wrote, The Hill said.