If it seems like you've read this before, it's because we've written it before.
Once again, Shu's Idaho Running Company has been named one of America's 50 Best Running Stores by Formula4Media and Competitor Magazine. The Boise-based store was honored while at a trade show for specialty running retailers on Nov. 11.
Shu's made the cut thanks to nominations from runners. Formula4Media and Competitor then asked for feedback from the people out there buying specialty running shoes about where they go and why. According to Formula4Media, more than 200 stores were nominated, and each was visited to judge them on 20 different points, including how knowledgeable they were about the products, as well as how involved each store is in their own community.
It's not a new experience for Shu's to show up on a "Best of" list. The store won the same award last year, and was given a readers' choice award in Runner's World. Judging by the number of events, running groups and fundraisers hosted or sponsored by Shu's, it's pretty safe to say the store is very involved in the Boise community.
You can check out the details on the award (as well as the other 49 best running stores in the country) in the November/December issue of Competitor Magazine, out now.