Athletic apparel company Nike is in the national spotlight due to an ad for the 30th anniversary of its "Just Do It" campaign featuring controversial ex-NFL quarterback Colin Kaepernick. Two years ago, Kaepernick rocked the NFL and its fans when he took a knee during the national anthem as a protest against racism. Kaepernick is no longer an NFL player, but his face still haunts fans who disapproved of his gesture: The current Nike ad features Kaepernick's photograph with the words "Believe in something. Even if it means sacrificing everything," scrawled across it.
NPR reports that within the first 24 hours of the ad's appearance, mentions of Nike on social media soared more than 1000 percent higher than the previous day, and on Tuesday, Nike shares fell more than 3 percent. Some anti-Kaepernick bloggers have resorted to burning their shoes or cutting Nike logos from their socks, but the question of how much the campaign will hurt Nike in the longrun is still up for debate. NPD Group Sports Industry Analyst Mike Powell told the New York Timesthat the move likely targets Nike's Millennial and Gen Z audiences, which support brands taking political stances. "I think Nike went into this absolutely knowing what they were doing," Powell said. According to Bloomberg, the Kaepernick ad generated more than $43 million in media exposure within 24 hours of appearing on Twitter.
Today marks the second day of hearings for President Trump's Supreme Court nominee Judge Brett Kavanaugh, who faced vocal pushback from Democrats on Tuesday during opening statements. The protesters wanted to delay the proceedings, citing the arrival of 42,000 pages of documents related to Kavanaugh's time in the George W. Bush White House that the committee received Monday night, though on Monday, CNN reported the Trump administration will withhold more than 100,000 pages of documents relating to the nominee's stint with the Bush administration. The Washington Post keeps a running account of the issues raised today, which have so far included discussions of presidential power, gun legislation and Roe v. Wade.
Courtesy College of Western Idaho
This rendering shows the new Health Science Building that may soon go up at CWI.
Closer to home, the College of Western Idaho board voted unanimously on Tuesday to add a $39 million plant facility levy to the ballot this November. If approved, the money will add to a chunk of funding from the Idaho State Legislature to build a new Health Science Building on CWI's campus in Nampa. CWI said in a press release that the new facility would allow the school to offer health and science courses and training to 2,500 more students.
The Idaho State Board of Education announced today that it will begin sending Direct Admissions postcards to 22,000 high school seniors across Idaho this week. The cards—which will be followed up by letters later this month—highlight an ISBE program that guarantees all Idaho high school seniors admission to between six and eight of Idaho's public colleges and universities. Seniors can apply through a free, streamlined process at nextsteps.idaho.gov starting Monday, Oct. 1. According to ISBE, 9,000 high school seniors used the service last year.