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Rebecca Rusch Launches 'Rebecca's Private Idaho'

And Helly Hansen in BODO closes its doors


Spring is a time of transition--and not just when it comes to weather.

Editor's Note: Lululemon's showroom manager Jamie Lange told Boise Weekly that the Downtown Lululemon Store is open, has not closed and has no plans to close.

After Lululemon recently closed up shop in downtown Boise, Another outdoors-oriented retailer is heading out. Helly Hansen owner Rachel Link is closing her BODO shop by the end of April.

Link said the decision to close came not because the store isn't holding its own, but because of a change in the relationship between Helly Hansen and its licensees. Link received a letter several months ago stating that Helly Hansen was terminating it agreements with all businesses that licensed the right to use the Helly Hansen name.

Link said she didn't want to take on the cost of rebranding her business--which has been in BODO for more than six years--and decided to close the doors and pursue other professional opportunities.

And while it's a loss to the downtown Boise business community, it means the chance at some deals as the store clears out its inventory. Merchandise is discounted by 20-50 percent, and Link said there may be bigger sales as closing day approaches.

Moving from endings to beginnings, Sun Valley's own champion mountain biker Rebecca Rusch, aka the Queen of Pain, is starting her own 100-mile gravel race in September.

The race will be a benefit for the Wood River Bike Coalition, and World Bicycle Relief and take racers through some of central Idaho's best scenery. But here's the catch: The ride isn't really open to the public--yet.

The inaugural Rebecca's Private Idaho will be for industry pros only, although several public entry spots will be awarded via the race's Facebook and Twitter pages.

Want to be one of the lucky few who gets to ride along? Check out the race website at

If you're looking for more of a sure-bet bike ride, registration for the 16th annual Boise to Idaho City Mountain Bike Tour is now open.

The two-day supported ride is set for Saturday, June 15-Sunday, June 16. Advanced registration is $100 for both days or $80 for one, but jumps to $120 for two-day or $100 for one-day after Friday, May 31. Registration will be open online through Friday, June 14.

For more details, visit

Since we're talking spring, let's talk mud, as in the Dirty Girl Mud Run set for Saturday, May 4, in Mountain Home. The obstacle course is for women only, but is open to all ages and abilities.

Get more details at