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Note

Will the real green movement please stand up?

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Four years ago, I ran a section in BW titled simply, Green. Two columnists, both master gardeners, wrote 800 words each week on how to be a better gardener. Back in those days, we also published an annual Green Issue, in which we'd dedicate the main feature space to something related to Idaho flora. But things change. By 2006, we'd discontinued the Green section and An Inconvenient Truth spurred millions of Americans to reconsider their light bulbs. In 2007, we published the last Green as in growing things "green" feature, and Al Gore picked up an Oscar and a Nobel Peace Prize.

This is BW's first issue dedicated to the new era of "Green." Now is a time when even the country's president promotes the importance of widespread environmentalism with a new vocabulary--like green-collar jobs and a green economy--and the greenbacks to fund change. Green has become so desired by American consumers that now greenwashing is rampant, and Congress has debated measures to separate the truly green from the phonies.

We've deliberately timed this issue to coincide with the Idaho Green Expo this coming weekend. It's only the second annual event, but its founders are the kind of people who implement green changes in their everyday lives. Read about some of those changes in this week's feature, and for detailed information on the expo, see the Picks on Page 18 or check out the insert in this week's issue.