Netflix continues its world-conquering blitzkrieg. By world, we mean television, which is pretty much the same thing, right?
In an agreement with Cable One, the Treasure Valley's primary cable-television provider and the nation's 10th largest cable company with 700,000 customers in 19 states, Netflix has landed on Cable One's lineup, meaning viewers won't need a media streaming box or portable device to watch Netflix. It's now Channel 558.
Original programming from Netflix--including Emmy-nominated House of Cards, Orange is the New Black and the recently released fourth season of The Killing--has redefined television. Netflix isn't a traditional channel, yet its tens-of-millions of viewers far outpace many of the networks.
While Netflix and Cable One are best buddies, an uneasy truce has been reached between Netflix and AT&T, which famously called Netflix "arrogant" in the companies' public feud over interconnection fees. Netflix recently agreed to pay AT&T an undisclosed fee to improve the quality of its streaming and reduce buffering for its subscribers.
Netflix had previously argued that it had no desire to pay Internet service providers to deliver its content, but the ISPs said it wasn't fair for all of their customers to shoulder the cost of improving its signal strength just so Netflix can stream more videos.