Our world has become dependent on technology. Instead of looking something up in an encyclopedia, you Google it. Instead of herding the family into the minivan and driving to the Boise Towne Square Mall, you get on sears.com and order a new washer/dryer combo in your underwear. With all this technology at your fingertips, you'd be crazy not to take advantage of it. However, technology benefits more than just the curious bookworm and soccer mom. It benefits musicians, too.
With the help of social networking websites, musicians now have no trouble getting their music out. But that's only half of the battle.
On Wednesday, March 23, the Boise City Department of Arts and History will bring in Matthew Stringer, formerly of Sony Commercial Music Group, to lead a workshop titled "Music Marketing in the Modern Era." Stringer will teach aspiring musicians how to use technology to their advantage by showing them which websites to utilize, how to be adaptable in the always-changing music industry and how to stand out from other artists.
Stringer will host this workshop at the Old Idaho State Penitentiary from 5:30 p.m. to 7 p.m.
You don't stay up for the 10 o'clock news to find out the forecast for the week now that there's weatherchannel.com, so why use old, outdated tactics of music marketing?