News » Citydesk

Low Gas Prices, Free Web Deliveries Fuel Robust Christmas Revenues

by

U.S. CAPITOL CHRISTMAS LIGHTS, BY JONATHAN MCINTOSH, 2004. CC BY 2.0


Analysts said Christmas 2015 saw an 8 percent bump in United States holiday spending, but brick-and-mortar shopping continued to decline while online purchases jumped a whopping 20 percent.

According to the MasterCard SpendingPulse Report, which tracks retail sales from Black Friday through Christmas Eve, much of the increase could be attributed to a growing number of retailers offering online perks such as free delivery.

Furniture sales did particularly well this holiday season, "rising in double-digit percentages," according to the report. Women's clothing also saw a sizable increase in online sales.

USA Today reports one of the reasons for the increased sales were that "consumers are finally starting to spend some of the savings they've gleaned from record-low gas prices."

Time/Money Magazine reported this morning that Amazon had "an insanely successful holiday season," setting new records in its 21-year history. Amazon reported it added 3 million new Amazon Prime subscribers during the third week of December, presumably to take advantage of free one-day shipping.

Some other takeaways from Amazon: its most[watched film, among Amazon Prime members, during the Christmas season was Hunger Games: Mockingjay while the most listened-to album was Michael Buble's Christmas.