From Pepto Bismol-pink shopping bags, to water bottles with pink ribbon-shaped cutouts, breast cancer awareness is everywhere. From a marketing standpoint, it's easy to deduce that these items sell themselves. Consumers might be in need of a key ring, so why not buy one that supports the struggle against a vicious disease? Though it has been argued that all the hoopla and marketing cheapens the seriousness of breast cancer and demeans people suffering from the illness, according to a recent study, rates of diagnosis have increased since the inception of the American Cancer Society's National Breast Cancer Awareness Month in October. Now that breast cancer has a face in popular media, women are getting checked more frequently.
You can support the massive campaign to fight breast cancer on Saturday, May 7, by taking part in the Susan G. Komen Race for the Cure. The race is made up of local Treasure Valley teams and individuals, who compete to raise the most money for the foundation.