From PBR's public art ad campaign that covered a handful of Boise walls with beer-inspired murals to Grand Teton Brewing Company's recent call to artists soliciting 2010 Cellar Reserve label designs, artists are hopping on the beer-marketing bandwagon. Though Grand Teton's employees have been the creative geniuses behind previous cellar reserve label designs, the company decided to outsource design responsibilities to the artistic public this year.
Members of the Teton Arts Council (membership is $25) are asked to submit work in any medium that reflects the theme "Life in the Tetons." Winning artwork will be slapped on the labels of four different one-liter Cellar Reserve brews that Grand Teton will release throughout 2010. Artists' bios will also be printed on cards slung around the necks of each of the 6,000 to 15,000 specialty bottles produced and distributed across the United States.
Deadline for submissions is Friday, Oct. 23. For information, call 208-354-4278 or visit tetonartscouncil.com.