While Idaho Gives has become one of the most popular days of the year to give to nonprofits—raising more than $1 million on its one-day drive in May—it's not the only day devoted to donating to charitable causes.
#GivingTuesday, this year set for Tuesday, Dec. 1, also marks a day of charity. Started in 2012 and extending across the globe, the campaign urges people to kick off the charitable season and make donations to nonprofits.
#GivingTuesday relies on social media to spark a mass movement of philanthropy while people focus on end-of-year and holiday giving. PayPal Inc. is teaming up with the campaign this year to attempt to set a new Guinness World Record for most money donated online for charity in 24 hours.
According to organizers, donations will be accepted Dec. 1 from midnight-11:59 p.m. Eastern Standard Time. PayPal will also match 1 percent of each donation over $10 to any United States charity when donations are made at this website.
Special Olympics Idaho is already urging its supporters to make a donation on Dec. 1 through an email blast focusing not on Black Friday or Cyber Monday sales, but instead #GivingTuesday.
"Any amount you can give will help Special Olympics Idaho transform and change lives for children and adults with intellectual disabilities," Special Olympics Idaho CEO Laurie La Follette wrote. "We are committed to transforming more lives through sports training and competition. Sports brings people joy."
The American Red Cross of Greater Idaho, Conservation Voters for Idaho and Kootenai Humane Society have also promoted participation in #GivingTuesday.
Last year, 68 countries participated in the campaign and the hashtag was mentioned on Twitter more than 750,000 times.