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Are you a bigot?

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According to various Internet personality tests, I am a gryphon/philosopher/astronaut who should live in Winterfell/Estonia/1920s New York. I belong in the Addams Family and my celebrity arch-nemesis is Madonna. If I was a Thanksgiving food, I'd be a buttered roll. If I was a beverage, I'd be a glass of whiskey. I would probably die halfway through the Hunger Games.

Sometime in the past five years or so the Internet evolved from the font of all knowledge/porn/trollery to the chief source of self exploration for legions of compulsive Facebookers eager to tell anyone and everyone what popular elf they are, or which shirtless Zac Efron they most identify with.

The kinds of quizzes found on BuzzFeed or PlayBuzz are harmless—if meaningless—diversions. For harder truths, check out Project Implicit.

Founded in 1998 by researchers at Harvard University, University of Virginia and University of Washington, Project Implicit presents a battery of tests meant to measure people's "implicit social cognition."

Using rapid response to basic stimuli, the tests aim to illustrate unconscious biases in matters ranging from race, gender and sexuality to religion, weight and disability.

The project has grown to include research labs at the University of Florida and Ben Gurion University in Israel, as well as a network of collaborators in 20 countries.

While it might be entertaining to find out what kind of tree you are, it's probably more constructive to explore your deep, dark prejudices. Beware: You might not want to share what you find on Facebook.

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