- Conner Jackson
As expected, the United States government stepped in this morning to to extend its regulatory authority over the burgeoning marketplace of e-cigarettes.
The new rules, which will take effect in 90 days, bar the sale of e-cigarettes to minors and allow the government to regulate the contents of e-cigarette products. Feds will also prohibit any distribution of free samples, the sale of e-cigarettes in vending machines unless they're in a place that doesn't admit children, and require e-cigarettes include nicotine warning labels. The regulations will also extend to vials of liquid nicotine sold for e-cigarettes.
“This gives the [U.S. Food and Drug Administration] the authority right away to prohibit some of the most outrageous marketing claims," Matthew Myers, president of Campaign for Tobacco-Free Kids, told The New York Times. "It imposes nationwide rules that make it illegal to sell to kids under 18 with real enforcement authority.”
Earlier this year, Boise Weekly visited several Treasure Valley e-cigarette retailers who said they were anticipating the next move from federal regulators, but added that the industry needed to police itself.