With only a few days to go before John Stewart, Stephen Colbert and SpongeBob might disappear from tens of thousands of Treasure Valley TV screens, Cable One says it continues to negotiate with Viacom to continue carrying its 15 networks, including BET, Centric, CMT, Comedy Central, MTV, Nickelodeon, Spike, TV Land and VH-1.
Cable One CEO Tom Might said Friday morning that Viacom had given a proposal that would see a rate increase of more than 100 percent.
"We are asking Viacom to either reduce their rates ... or allow us to drop some of their less popular networks to reduce the total cost," wrote Might. "So far, they have refused both reasonable requests. In any other business, when there is less demand, the price goes down, not up."
The current contract is expected to expire at month's end.