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East End Market at Bown Crossing

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On Sunday, July 18, Bown Crossing will get even more ... ahem, bown-tiful. An array of food, wine, music and art connoisseurs will flock to southeast Boise for the inaugural East End Market at Bown Crossing.

"We're trying to get white cucumbers and mushrooms--morels. We're bringing in berries from Oregon, and we're doing wines from the region," explained Courtney Robinson Feider, principal at Adrian + Sabine, a branding and events management company. "So, we're a little more of a regional market. It's a little more expansive sustainable concept instead of just being exclusively local."

At this month's market, wine vendors include Sawtooth Winery, Indian Creek Winery, Ste. Chapelle Winery, Hell's Canyon Winery and the Tavern Wine Market, which will be offering samples and bottles for sale. Other products include Oregon raspberries, blackberries and boysenberries; produce from Common Grounds, hanging baskets from the North End Organic Nursery; an old-fashioned lemonade stand from Locavore, human-made products from Bricolage and recycled wine bottle glassware from Sustainable Futures. In addition, Idaho's Bounty is collaborating with the Bogus Basin Nordic team to sell produce as a fundraiser.

"We only have 40 slots, and we're almost full for our first farmers market. We're still receiving phone calls," said Feider. "It's a little bit more exclusive because there's only so many slots."

Bown residents can also rock out to music by the Boise Rock School from 11 a.m.-noon and tunes by Lisa Simpson, one-third of Finn Riggins, from 12:30-2 p.m. Organizers plan to hold the market on the third Sunday of the month in July, August and September.

"If it goes well, we're hoping to expand to a holiday market," said Feider.

Sunday, July 18, 10 a.m.-4 p.m., FREE, Bown Crossing, Bown Way between Parkcenter and Boise Avenue, facebook.com/eastendmarketatbowncrossing.