- Zinnia Barnes
On Valentine’s Day, 2017, Boise and Nampa Dutch Bros locations raised $13,000 for Boise Rescue Mission by doing what they do best—selling coffee. For each cup sold at Treasure Valley coffee drive-throughs, $1 was donated to the BRM. This Feb. 14, the caffeine connoisseurs are intent on repeating the feat for what they're calling Dutch Luv Day 2018.
Jessi Helbling, the local franchisee's marketing and public relations director, said Dutch Bros started the Dutch Luv Day campaign in 2008. During the campaign, Dutch Bros locations partner with local food banks for day-long fundraisers; Nampa and Boise Dutch Bros chose BRM, and have been working with them since 2014.
”We’ve always had a strong connection with [Boise Rescue Mission],” Helbling said, “and we’ve gone on tours of the facilities. Given what they do with the families and the community, we thought it was a great fit. They have a full kitchen at all of their facilities, so the need for the food is definitely there.”
Helbling said Dutch Bros used to host a canned food drive, but found it was more beneficial to raise money and donate it directly to BRM, which can then make its own food purchases. BRM officials say they provide assistance to 41 percent of the state's homeless community, and offer programs in life skills, addiction treatment, employment and housing in addition to providing food and shelter.
“[Dutch Bros] knows that we’re serving 1,000 meals every single day and providing over 400 beds and safe shelter to men, women and kiddos every night,” said BRM Events Coordinator Kelsey Verbanac, “They’ve reached out to partner with us several times to help meet the need.”
Verbanac said she hopes people will come out on Valentine’s Day to support Dutch Bros and BRM, and added that the public are welcome to tour one of the four BRM locations to see their dollars at work.