English swimmers were surprised this week to find a giant dragon's skull washed up on a beach in Dorset.
The skull was found on the region's Jurassic coast, known for dinosaur fossil findings.
Of course dragons likely didn't exist and this was all a PR student by a UK television streaming service to promote the new season of Game of Thrones.
BlinkBox worked for months to create the giant skull, they claim.
The stunt was inspired by the scene in the show in which Arya Stark finds a dragon skull in the dungeons of King's Landing (for those Game of Thrones viewers out there).
Sculptors spent over two months constructing the 40-foot piece, a process you can watch via the cool making-of video below. Perhaps not surprisingly, Taylor Herring, the PR team behind the skull’s conception, is the same company that dropped a 12-foot, sopping wet Colin Firth statue in London’s Serpentine Lake earlier this summer.
The "brooding" statue of Oscar-winner Firth was installed in the Serpentine Lake on July 8 and is travelling to several other places before arriving at its final destination, Lyme Park, where the original BBC scene was filmed.