File this one under, "Why didn't somebody think of this before?"
From the appropriately named Dude Gadgets—"finders, creators and manufacturers of cool, innovative products"—comes the Car iPocket. The design is so simple, yet the gadget fixes one of life's biggest headaches: dropping stuff in the hard-to-reach cranny between your car seats and the console or gear-shift knob.
Made of "PU leather"—split leather with a layer of polyurethane around it—the iPocket is designed to be wedged next to a car seat to prevent your phone, keys and money from disappearing into the no-man's land that lies beneath.
The iPocket comes in black, brown, white or red and fit most sedans, minivans and SUVs. Dude Gadgets sells the iPocket for $19.99 but offers discounts of up to 33 percent when you buy more than one.