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Bradley Cooper's Gray Matter Is Limitless

New DVD release

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As humans, we only access 20 percent of our brain's potential. But what if there were a drug that allowed us to use 100 percent and, better yet, was FDA approved?

Bradley Cooper tests the possibilities in this thriller as down-and-out writer Eddie Morra who can't write the first word of his novel until he is introduced to NZT by an old friend. The designer pharmaceutical improves Eddie's access to his own mind, allowing him to create the perfect version of himself. When he shoots to the top of the financial world and gains the attention of business tycoon Carl Van Loon (Robert De Niro), Eddie faces the side-effects of the powerful drug as others scramble to get their hands on it.

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