Watch most film festival organizers—people who take multitasking to a ridiculous new level— at work and you'll see they're nearly always scheduling, scheming or schmoozing. More often than not, they're also waist-deep in the minutia of their most recent event and while also organizing the next iteration. But ask Boise Film Festival Executive Director Melinda Quick about her priorities, and she's likely to tell you about plans beyond this year—or even next.
"What am I looking at? The 2019 festival," said Quick, whose name is a perfect moniker for her never-sit-still work ethic. "Yes, of course, we're working like crazy [on] next month's festival [Thursday, Sept. 21-Sunday, Sept. 24], and the plans for 2018 have been well underway for a long time. Honestly, I'm thinking more and more about 2019."
That's a lot of confidence for a festival still in its infancy and that has had its share of detractors, who complained about a hodgepodge of odd screening venues and the lack of a cohesive theme connecting the films.
"For the most part, I heard, 'It's not worth it' or 'Have fun, but we don't understand why you would put any effort into this,'" Quick said. She didn't let it get her down, though. "After all, I thrive on putting big things together," she said.
Those things include crafting a series of events happening throughout the year in order to strengthen the BFF brand, generate ticket sales and keep the conversation about the film festival going. Some of the events included a showcase for Boise artists who had reinterpreted famous movie posters and screenings of films at like-minded venues, such as the 1983 cult classic Strange Brew at Boise Brewing or The Neverending Story at Rediscovered Books.
" I think the biggest step forward for us is that we have a single venue for this year's festival, playing host to all our films, panels and workshops. A very big venue," said Quick. "We talked to the folks at JUMP about this possibility for months and months, and we came to an agreement in late July. Did I have a Plan B, Plan C and Plan D? You bet I did, but this couldn't be better."
More than 40 films will be screened during the four-day festival, none of which conflict on the schedule, a problem Quick said plagues too many film festivals. Additionally, there will be film workshops in the state-of-the-art JUMP studios, as well as a series of panel events, including the status of filmmaking in Idaho, the burgeoning virtual reality industry and the roles of youth and women in film. Each evening will be capped off by parties at Amsterdam Lounge and Boise Brewing.
Quick also agreed to let Boise Weekly readers be among the first to check out the full BFF 2017 schedule. You can see the full rundown of events by clicking here.