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Boise Bicycle Project's 'Top-Secret Strategy' for Idaho Gives

"Repeat after me. No amount of torture, financial influence or sultry sirens will pry this secret from me."


When Boise Bicycle Project unveiled its plan for this year's Idaho Gives—a one-day statewide drive to raise funds for nonprofits, set for Thursday, May 7—it was "top-secret": Nearly 100 supporters and volunteers were sworn to secrecy April 17 before they were privy to the plans.

"Repeat after me," said BBP shop operations director Cass Jones. "No amount of torture, financial influence or sultry sirens will pry this secret from me."

Only after repeating the oath were the special few invited into BBP's cramped shop near Ann Morrison Park.

Once inside, executive director Jimmy Hallyburton revealed a laundry list of initiatives for May 7. The main goal: to turn Boise into "the bike capital of America." Hallyburton and his staff lined up 24 events to be executed during the 24 hours of Idaho Gives.

The agenda for the day also includes helping the Ada County Highway District re-stripe bike lanes at the intersection of 36th Street and Hill Road; delivering more than 30 bikes to kids around the city; delivering food from Life's Kitchen to families in need; installing a community bike repair spot at Camel's Back Park with the help of Joyride Cycles and the Department of Parks and Recreation; putting together a room devoted to bicycles at the Modern Art at the Modern Hotel (also scheduled for May 7); and kicking off what it hopes will be a huge bike parade at Boise City Hall.

Most ambitious is BBP's desiree to raise $50,000 this year—BBP raised $17,000 during Idaho Gives 2014. Hallyburton told Boise Weekly that with $50,000, BBP could lease a 5,000 square-foot warehouse directly behind the shop to use as a bike community center.

If the money is raised, BBP would hope to lease the warehouse by late summer and open it to the other bike organizations.

"Having these different groups working collectively in the same building would be groundbreaking for Boise," Hallyburton said.

BBP is also encouraging cyclists to create a challenge video—reminiscent of the ALS Ice Bucket Challenge, minus the frigid water—in which they invite three people, by name, to ride their bikes on May 7, using the hashtag #carfreeforBBP.

Now, the secret is out.