In a spotlight of Boise in the May 2017 edition of Vogue focused on its growing supply of craft beer, a national nod to what has become a local phenomenon. With more than 10 breweries in Boise alone, it can be hard to know where to go first. A new Boise-based app called TapTokens might make that decision easier.
“I wanted to take my love for craft beer and translate that into something that could connect breweries and people that love craft beer together,” said TapTokens CEO David Storey.
Created in Boise, the app will connect its subscribers to local breweries, cideries and meaderies by granting them four virtual tokens per month that can be redeemed for half-priced brews at the partnering locations. The user pays a $4.99 subscription fee.
“It’s a really good way for a brewery to stand out,” Storey said, adding that the app functions like a marketing tool. With discounted drink tokens, users are able to score cheap beer, and the breweries get more exposure from users and the people they bring with them.
“It’s a new, fresh take on perk cards,” said Madeleine Pier, marketing coordinator for Payette Brewing Company. “It’s benefiting all of the craft breweries in Boise. We’re all trying to work together to push out the bigger guys.”
Users can tag their favorite drinks so that they can remember which ones they liked when they revisit local breweries, and they can track their overall preferences. There’s also an option to follow individual breweries, and the app will send users push notifications about brewery events.
Pier said Payette was interested in TapTokens because of the unique features it offers.
“You have an interactive way to see what’s on tap before you arrive at our establishment, and you can see what events are happening that might bring you out on a Tuesday rather than a Wednesday,” Pier said.
The app, which is available for download for both iPhone and Android users, has partnered with eight local breweries and cideries so far, including Payette Brewing Company, Longdrop Cider, Lost Grove Brewing, Clairvoyant Brewing Company, Bella Brewing, Mad Swede Brewing Company, Crescent Brewery and Heritage Hop Haus. Plus, it's putting down roots in outlying cities, including Reno, Nevada, and Portland, Oregon. In the coming days, Storey plans to grow his roster of partners to bring even more Boiseans and local brews together.