H&M Announces It Will Open in Boise Next Week



Hear that? It was the collective squeal of teens, 20- and 30-somethings across the valley getting amped for the opening of the first Idaho location of Swedish fashion retailer Hennes & Mauritz.

Long a staple of larger cities, H&M will officially open in Boise Wednesday, Nov. 21, at noon, in the former Borders books location at Boise Towne Square. Let's set aside whatever this says about the sorry state of the book industry for a second and talk about the screaming deals.

According to a press release:

In celebration of opening day, H&M at Boise Towne Square mall will offer the first 100 shoppers in line an H&M T-shirt and Access to Fashion Pass, valued from $10 to $300, in addition to other fantastic opening offers for the whole family!

The store will offer affordable collections for ladies, men, young ladies and young men, along with accessories, lingerie, maternity, sports apparel and a children's collection.

Not so coincidentally, H&M’s opening also coincides with the creeping chaos of Black Friday.

H&M will debut in Boise just in time for shoppers to cash in on amazing Black Friday deals! H&M at Boise Towne Square will offer:
· Fashion Finds for the entire family from $5
· Scratch-offs for the first 100 people in line at stores, valued up to $300
· Extended Hours: City stores will open at midnight on Thanksgiving

H&M's regular store hours will be Monday-Saturday, 10 a.m.-9 p.m., and Sunday 11 a.m.-7 p.m. The store's phone number is 855-466-7467.