OK Go first hit the radio in the early 2000s. The band's debut single, "Get Over It," was ultra-catchy, but the group didn't catch on until that thing they did with the treadmills.
Since then, OK Go has made a name for itself as the king of the viral music video, a business strategy members discussed with The Wall Street Journal in December 2010.
A big part of that was corporate sponsorships, something often slandered as "selling out." But what OK Go discovered was that rather than sacrificing creative control and being pawns of business, they could let someone else foot the bill for them to do something bold and bizarre.
You can see exactly how that plays out in the band's newest, and arguably best, video to date, paid for by Chevy.
From the video description:
OK Go set up over 1,000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of "Needing/Getting," singing as they played the instrument array with the car. The video took four months of preparation and four days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they'd play the right note no matter where they were struck.