by Amy Atkins
Boise-based Trey McIntyre Project could teach new businesses a thing or two about marketing, especially in the days leading up to an event.
The most recent reminder that TMP has a performance this Saturday, Oct. 17 at The Morrison Center is a series of SpUrbans or Spontaneous Urban Performances. With little warning, the dance troupe arrives in the street, in an office, in a salon or, as was the case of today, in the offices of Idaho's only alternative weekly, and performs a short dance to music blasting out of a boombox.
It's exciting, it's a bit disconcerting and it's one of the best things to have happened at BWHQ all day. If we weren't thinking about TMP before, we are now.