The Seattle Times calls it, "The Starbucks of marijuana."
A former strategy manager for Microsoft says he's seeking $10 million in capital to launch the first national brand of cannabis.
"We're going to mint more millionaires than Microsoft with this business," said Jamen Shively, 45, during a Thursday press conference in Seattle.
Sitting alongside Shively was an intriguing advocate: former Mexican president Vincente Fox, who called Shively's proposal "a game-changer."
"The war [on drugs] has been lost all along and it has been lost again and again," said Fox. "It's time for a new start. It's time for a new vision. That's why I applaud this group."
Shively said he wants to buy medical marijuana dispensaries in three states—Washington, Colorado and California—then set up a chain of branded locales that would sell cannabis for both medicinal and recreational purposes. Shively predicted that in five years the Seattle headquarters of his company, dubbed Diego Pellicer, would employ more than 1,000 people.
The U.S. Justice Department had no comment on Shively's plans.