A brand of vodka distributed by Ogden's Own Distillery in Utah dubbed "Five Wives Vodka" has been banned from sale in the state of Idaho.
The Huffington Post and Associate Press report that the Idaho State Liquor Division took issue with the name, calling the moniker "offensive" to a segment of Idaho's population.
"We feel Five Wives Vodka concept is offensive to a prominent segment of our population and will not be carried," wrote deputy director Howard Wasserstein in a letter addressed to distributor Elite Spirits here in Boise.
The Huffington Post reported:
Steve Conlin, partner and vice president of marketing at Ogden's Own Distillery, the producer of Five Wives Vodka, found the Liquor Division decision to be "extremely misguided" if based on religious concern. “We can only presume he means Mormons," Conlin says in a press release emailed to The Huffington Post, “Though that makes little sense as they allow Polygamy Porter from Wasatch Beers of Utah to be sold. We’re a little dumbfounded by it all." According to the U.S. Census, 27 percent of Idaho's population are members of The Church of Latter-day Saints.
However, the liquor was approved for distribution in Utah, which has a large LDS population, as well as in neighboring Wyoming.
The distillery is now offering "Free the Five Wives" T-shirts for sale to push Idaho to reinstate the liquor.