Members of the national Occupy movement have raised more than $15,000 using the crowdfunding platform LoudSauce, which they will use to put a 30-second ad on national television.
The campaign comes after another project, raising $6,000, created shorter ads that reached 3 million people, according to Occupy officials.
"Messages get out through actions and money," advertisement coordinator Gina Levy told Boise Weekly. "There are many within the Occupy Movement that are creating actions. These actions rely on the press to get attention. Rather than relying on the press, we are appealing directly to the people to pool their money."
With that money, said Levy, they can create messages through the medium of choice, television. Whether the advertising works remains to be seen.