From the time Pie Hole opened its first location, co-owner Jason Crawforth knew he wanted it to attract all kinds of people. Ultimately, he wanted his restaurants to be cool, even the ones outside of the hip downtown Boise corridor. Pocatello-based graffiti artists Drae and Toenail helped in that regard. Their big, bright murals both inside and outside Pie Hole locations in Pocatello and Meridian transformed otherwise dull buildings into swirling scapes that you'd expect to see in much larger cities. It's a brilliant way to give a business an edge that combines an urban art form with one of the simplest foods on Earth.
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