Last year, Howard Wasserstein, deputy director for procurement, distribution and retail operations at the Idaho State Liquor Division, said when he walks into the liquor store at the corner of Broadway and Beacon streets in Boise, he sees “a big jewelry store.”
Booze dispensaries are treasure troves in more ways than one. Full of shiny, colored glass filled with vodkas, whiskies, rums, tequilas, mixers, etc., they’re also a source of riches for the Gem State. In 2013, liquor sales totaled around $60 million. Two years later, they were $3 million higher and, in Idaho border towns, sales are driven by out-of-staters.
Statewide, the top-selling brands were Smirnoff, Crown Royal, Jack Daniel’s, Fireball and Black Velvet. We wanted to know which, if any, of Boise’s liquor stores buck the trend, so we asked ISLD for a list of the top-10 bestselling shops and their bestselling boozes (spoiler: Treasure Valley tipplers are devoted to vodka).
Click here to see which nectars of the gods rank highest.