Best Rose By Any Other Name

Albertsons Stadium, Ford Idaho Center

Staff Pick

"Putting your name on something" used to mean doing something so great or heroic that a bronze statue of your likeness would be placed in the town square of the city you were born in. Maybe you'd get a park named after you. Maybe a street. Now, naming something like an events center or sports arena is a way for a corporation to market itself and a venue to make a sponsorship dollar or two. Who can blame 'em? It may take us a while to remember that the Idaho Center is now the Ford Idaho Center and Bronco Stadium is now Albertsons Stadium, but as long as they keep offering the big-time entertainment options, we'll call them whatever they want.,

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