Sometimes solving an economic crisis isn't done by throwing money at the problem, but rather by changing a current business model. The Record Exchange has stayed in business for more than 30 years because of a plethora of reasons but one that has surely contributed to its continued success is its understanding of the need for change. ThinkIndie.com, an independent music download service, joined forces with the Coalition of Independent Music Stores--of which Record Exchange owner Mike Bunnell is executive director--to offer downloads in line with the kinds of music independent stores like RX carry. You want the Mariah Carey box set? Go to Wal-Mart. You want music by a Texan alt-country group, a Bangladeshi guitar player or an Iranian rock band? Shop digitally at thinkIndie.com or visit one of the last independent brick-and-mortar record stores left.
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