We have a few theories on the volumes of Boise mentions in The New York Times stories in the past year. 1) Boise finally popped up on the list of stereotypical Western backwaters that New Yorkers keep handy. 2) Mayor Dave hired some well-connected PR firm to grease somebody's palm in Manhattan. 3) Boise really is the best place to live/work/play/have sex/bowl in the entire world.
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