When is a T-shirt shop not just a T-shirt shop? When it's Palmercash. Listen Boise, we're just gonna come straight out with this: Props to you for knowing what a good thing we have here with downtown Boise's new Palmercash store. But at the risk of sounding like complete know-it-alls: do you really know what a big deal it is to have an actual Palmercash store? Huge. So huge we don't even know. And what's even cooler is that the vintage T-shirt maker so popular with the coolest of the kids is homegrown. Giving Idaho street cred one shirt at a time ... Palmercash. Long live the T-shirt for sure.
Second Place: The Modern Man
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