Even the most unmaterialistic among us like--or at the very least, understand--jewelry. It can symbolize love, commemorate a special moment, and remind us of people who are important to us. Lee Read Jewelers, which has been in the Treasure Valley for 50 years, offers fine and casual jewelry in traditional and contemporary styles or will create a custom piece for you. In 2000, several smaller Lee Read stores were merged into one, 10,000-square-foot "superstore," which means you'll very likely find something for that special someone. Just don't get too distracted by the awesome giant aquarium in the middle of the store and forget why you're there. 650 E. Sonata Lane, Meridian, 208-376-8800, leereadjewelers.com.

Second Place: R. Grey Gallery, rgreygallery.com

Third Place: Hal Davis Jewelers, haldavis.com