Since its launch in 2012, Treefort Music Fest has proved to be a big draw for the City of Trees—so much so that City Hall decided to give it an official title. In late 2014, Boise Mayor Dave Bieter announced Treefort would become the city's 2015 cultural ambassador—a distinction previously held by Trey McIntyre Project and Idaho Shakespeare Festival. The ambassadorship came with a $25,000 award from the Boise City Department of Arts and History and seems to have paid off: Treefort announced in June it hosted 14,000 attendees over the five-day bacchanal and, for the first time, broke even. We'd say it's a diplomatic mission accomplished.
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