In April, KISS FM DJ KeKe Luv garnered nationwide attention for his attempt to break a world record by broadcasting for 175 continuous hours. That's more than seven days without sleep, folks. Aside from all the fame and glory that must inevitably be the result of breaking a world record (cuz he did), why would anyone forgo a bed, a shower and a social life for more than seven days? For a good cause, of course. Keke's was to raise awareness about child abuse. KISS FM chose not to officially register the record, but we give KeKe props on a job well done.
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