Learning that a product is used by Kim Kardashian, Rachael Ray and Kirstie Alley probably won't send any but the biggest fan running to the nearest store--and not only because of the oversaturation of two of those women and the "who is that?" name recognition of the other. Celebrity endorsements also often seem hollow and insincere. It's hard to believe Fergie (The Black Eyed Peas), whose net worth hovers around $30 million and whose $90,000 engagement ring boasts a 4-carat, brilliant-cut diamond, uses Wet 'n' Wild (usually the least expensive line of beauty products on drugstore shelves) makeup. But there Fergie is, her face gracing the Wet 'n' Wild display at Walgreens.
It is likely, however, that Kardashian (ahem, sorry, Mrs. West), Ray, Alley and maybe even Fergalicious herself would use the Beautyblender. It sounds strange to describe a simple makeup sponge, no matter how brightly colored or ergonomically shaped as "revolutionary," but a product that can be used with any foundation or powder to cover any kind of blemish from acne, to scarring, to hyperpigmentation, to rosacea, without looking like it was slathered on with a trowel, really is.
At $20 (or $40 if purchased with the recommended cleanser), the Beautyblender is not the most economical beauty product, considering that it has to be replaced every few months, but its suede-like texture and ovoid shape combined with the recommended stippling (think: bouncing) technique makes even the least expensive makeup look flawlessly applied. Even Wet 'n' Wild.