The tech giant saw its brand value soar 28 percent to $98.3 billion in 2013, according to a report released Monday by Interbrand, a brand consulting company owned by the Omnicom Group.
Google ranked second at $93.3 billion, while the Coca-Cola name slipped from the top spot after 13 years to third place at $79.2 billion.
The annual report ranks 100 companies that have a presence in at least three major continents and publicly available financial information.
A company’s value is determined by its financial performance and brand loyalty.
“Every so often, a company changes our lives -- not just with its products, but with its ethos,” Interbrand Chief Executive Jez Frampton said in a statement.
Apple CEO “Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact -- a vision that has allowed Apple to deliver on its promise of innovation time and time again.”
Apple's growing brand value has coincided with a slide in the company's share price as investors fret over slowing sales and profit growth.