Almosting It, the Boise-filmed romantic comedy written by-, directed and starring Will von Tagen, has nabbed another weeklong run at The Flicks.
The run, which will last Friday-Thursday, July 3-9, comes after the film grossed $21,500 over the weekend. According to von Tagen, it was selling out one of The Flicks' smaller screens, so it was moved to a larger one, where it continued to perform.
"I personally set my expectations very high," von Tagen said. "I didn't know what a run at The Flicks would look like, what kinds of numbers to expect."
The film centers around the romantic and professional lives of a 20-something man as he drifts from girlfriend to girlfriend and job to job searching for a balance in his life between authenticity and maturity. It stars von Tagen, Lee Majors, Annie Bulow, Jessica Sulikowski and Cassandra Lewis.
Currently it's playing on five screens across Idaho, including in Boise, Rexburg, Cascade, Melba and Sun Valley. von Tagen told Boise Weekly that the film's performance, in Boise particularly, could have implications on whether independent theaters elsewhere choose to screen it. If Almosting It performs well in its second week, it would be harder to call its success in the first week at The Flicks "a fluke."
"I think this makes my expectations more realistic. Obviously my goal is to break even financially. Our performance this coming week is going to be very important," von Tagen said.
It opened June 25 at the Egyptian Theatre, where prior to the screening Boise band Edmond Dantes performed live. The band wrote the film's soundtrack, and von Tagen had 700 download cards for the 12-track album available that evening to generate buzz for the event.
Learn more about the film here.