Beneficiaries include Add the Words Idaho, which advocates for adding "gender identity" and "sexual orientation" to Idaho's human rights law; and Pride Foundation. They will receive 10 percent of proceeds from beer and beer-related swag sales.
The beer, which makes its debut Thursday at Pre-Funk tap room in Boise, references sitting Idaho Governor C.L. "Butch" Otter, and has already stirred up controversy. May 13, Idaho's voter-sanctioned constitutional ban on same-sex marriages was declared unconstitutional in court, with Otter and other state officials vowing to challenge the ruling in the Ninth Circuit Court of Appeals, and pursue the case to the U.S. Supreme Court if need be.
The beer's name and label—which depicts an otter wearing a cowboy hat—is a clear reference to Otter, but Crooked Fence co-owner and marketing manager Kelly Knopp told BSPR that the beer takes aim at "Anyone that is going to try to take away freedoms or not let someone be equal."