The 2015 edition of Treefort Film Fest
has hit it out of the park—more accurately, it hit it out of the tent.
Organizers of the film festival element of Treefort chose not to simply roll out a sequel but to reboot the showcase with three important, innovative changes: 1. a niche marketing campaign, 2. an innovative makeshift theater/tent in the middle of Grove Street, and 3. a finishing act at The Flicks, Boise's go-to cinema for fine films.
The first barometer of success was that film festival passes sold out early.
"Wow, they sold fast," said Benjamin Morgan, the man tasked with taking the Treefort Film Fest
to the next level. "That was a great indicator."
Morgan sat down with Boise Weekly
in the courtyard of The Flicks, just prior to another sold-out screening.
"Every screening has been full. We had wall-to-wall people at Camp Modern," he said.
Actually, it was more like flap-to-flap, as the film festival set up Camp Modern, a tent outside The Modern hotel on Grove Street, in the heart of the music festival.
"And when we moved over to The Flicks for the weekend screenings, we were really curious to see if we'd be successful here," Morgan said.
Morgan needn't have worried. As he spoke to BW
, the Flicks' lobby was filling for a Saturday showing.
"People are already worried about not getting in to the screening of their choice. That's a pretty good problem to have," said Morgan. "I think this year's program is stronger. I'll probably keep saying that every year but honestly, I'm really in love with this year's program."
On Sunday, March 29, the final day of the festival, two matinee performances and two evening performances are slated for The Flicks. Each showing will include a short film and feature:
1 p.m.: Slackjaw
(feature) and In Search of the Miraculous
3:30 p.m: When the Bell Rings
(feature) and The Greggs
6 pm.: Tired Moonlight
(feature) and Oh Lucy!
8:30 p.m.: Girlhood
(feature) and Palm Rot