During an investors' conference earlier today, HBO Chairman and CEO Richard Plepler announced
that the premium pay channel will offer a standalone online streaming service starting in 2015.
reports the new service may be a slimmed-down version of the channel's popular HBO Go
streaming service, while The Wall Street Journal
describes it as an "expansion." Plepler revealed few details and wouldn't discuss how much the service might cost consumers each month, but the move will likely be a lucrative one for HBO: Plepler suggested the company could capture hundreds of millions in revenue by making its offerings more widely available.
The new streaming service is targeted at (ugh) "cord cutters" and (double ugh) "cord nevers," people—usually millennials—who have either canceled their cable subscriptions or never had one in the first place but who subscribe to services like Netflix and Hulu Plus.
"There are over 80 million homes that don't have HBO, and we will use all means at our disposal to go after them," Plepler said.