Variety: Amazon Announces Premiere Dates for 'Alpha House' and 'Betas'

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Amazon launches its entry into original programming with two comedies.

Variety reports that Amazon Studios' Alpha House, written by Doonesbury creator Garry Trudeau and starring John Goodman as a GOP senator, premieres Friday, Nov. 15. Betas premieres Friday, Nov. 22. Both will be available on various devices including iPad, iPhone, Kindle Fire, Xbox 360, Playstation 3 and more.

Amazon will make the first three episodes of both shows available in a bid to "entice viewers to sign up for its free-shipping membership service" as opposed to Netflix's practice of releasing full seasons for its subscribers who prefer "binge viewing." (See our article on Netflix in the Wednesday, Nov. 6, edition of Boise Weekly.)

"The strategy behind releasing the first three episodes for anyone to watch is so viewers 'can try out the shows and get to know the characters," Roy Price, director of Amazon Studios, said in announcing the launches. "Then we will release new episodes via Prime Instant Video week by week so that customers can chat about the shows and build up anticipation."