Tech and design giant Apple announced release dates for two new iPhone models at Apple HQ in Cupertino, Calif., Sept. 10.
"In the past, when we've launched a new iPhone, we lowered the cost of the old iPhone, making it more accessible to new people. But this year, we're not going to do that," said Apple CEO Tim Cook.
Instead, Apple is launching a less expensive new model, the iPhone 5C, which comes in a colored plastic enclosure and includes the new iOS7 operating system. The 5C will be available for pre-order Friday, Sept. 13, and fully available Friday, Sept. 20. The 16GB model will cost $99; the 32GB $199.
Apple is also launching the more upscale 5S, which comes with a new 64-bit processor, a motion sensor, 250 hours of standby time and fingerprint identification. The 5S costs $199-$399 and comes in three colors: silver, gold and space gray. It's set for release Friday, Sept. 20.